Search Engine Optimization is something I have been doing for over 10 years for a wide variety of companies. The websites I develop are all built to perform and I specialise in SEO for WordPress websites. Globally there are 5 billion web searches performed per day, are you in the right position?
What is SEO?
SEO or Search Engine Optimisation is a linguistic science with a little dash of creative copy writing, it is a method of preparing a site to be indexed and found by search engines. Organic Search Engine optimisation is the side of online promotion that is both iterative and long lasting, linking content to search phrases and attempting to manipulate search rankings to boost online reach.
Does SEO Work?
Yes, it is the only medium at present with a lasting footprint post spending. That being said it is a rigged game with the Search Engines, constantly changing the algorithms or rules for how content is index and more importantly ranked. The past decade has seen some of the most drastic behind the scenes changes with Google, causing a huge change in the type and the way in which content is searched for and found.
Local or Global?
Local optimization and device specific search results have prompted a wider spread for marketeers and online retailers. The web is expanding at an exponential rate and search engines are changing, text is no longer king and many other types of media are becoming more relevant for search dominance.
What Can Be Optimized?
- Map Listings
- Social Media Profiles
*Flash is a highly search negative platform and is also 100% unusable on mobile devices, optimisation techniques exist for flash but they are far less effective than standard practice
My process is simple and if you need a one off tune up or an ongoing service I can help.
Onsite Search Engine Optimisation
Onsite Search Engine Optimisation is as simple as it is complex, the concept is to present well written and meaningful text, to build an impression for the search engines.
It is a process that can not be overt or crass, the concept of stuffing keywords into pre-written content or the quick copy paste and change methodology is gone. Search engines weight content two fold; authority and quality. Authority refers to your domain and how well it is represented throughout the Internet.
This requires a mix of referral, unique content and of course traffic. If all three are in place a well optimised site will rise through all the search engines rankings and remain there for as long as the content is fresh and relevant.
Offsite Search Engine Optimisation
Having a well built site is only part of the puzzle, you need to monitor signals offsite and ensure any offsite signals pinpoint to you are good ones. Monitoring is key I track the following for all my SEO projects;
- Your website’s search engine rankings for various terms
- Signals from Google, Bing and other search search engines
- Your code compliance for SEO
- Your site’s speed and performance
- Social Signals and how they overlap with your SEO efforts
- CPC rates for your tracked keywords
- What mediums are delivering leads
- Overall conversion data for calls and emails on your site
The Software & Platforms I use
Some of the tools I use to monitor the tiniest SEO factors and signals in a live environment.
Google Search Console
Get your errors straight form the horse’s mouth, assuming Google is your main search engine.
WordPress as a CMS
Self hosted WordPress is my tool of choice for most site developments. Themes and front design here can be done at a fraction of the the price of any other CMS.
SEMRush is a must have for any organic SEO or PPC campaign and keeps a daily watch over all my sites to keep them 100% SEO compliant all the time.
Bing Webmaster Tools
Bing is not Google, but in many ways it is 🙂 but it can deliver some very good traffic and a search engine not to be ignored, are you getting the most out of bing?
Clicky Web Analytics
One of the best Google Analytics alternatives and in my humble opinion the best tracking software out there for websites.
For all things eCommerce related I suggest WooCommerce and its excellent plugins.
One of the best desktop tools out there. It has some really interesting scrape and crawl techniques and can be used on sites with millions of pages.
Forms are generally where all the hard work online pays off. Nearly every site needs a contact mechanic of some sort and for me Gravity Forms is perfect.