Search Engine Optimization is something I have been doing for over 10 years for a wide variety of companies. The websites I develop are all built to perform and I specialise in SEO for WordPress websites. Globally there are 5 billion web searches performed per day, are you in the right position?
SEO or Search Engine Optimisation is a linguistic science with a little dash of creative copy writing, it is a method of preparing a site to be indexed and found by search engines. Organic Search Engine optimisation is the side of online promotion that is both iterative and long lasting, linking content to search phrases and attempting to manipulate search rankings to boost online reach.
Yes, it is the only medium at present with a lasting footprint post spending. That being said it is a rigged game with the Search Engines, constantly changing the algorithms or rules for how content is index and more importantly ranked. The past decade has seen some of the most drastic behind the scenes changes with Google, causing a huge change in the type and the way in which content is searched for and found.
Local optimization and device specific search results have prompted a wider spread for marketeers and online retailers. The web is expanding at an exponential rate and search engines are changing, text is no longer king and many other types of media are becoming more relevant for search dominance.
Onsite Search Engine Optimisation is as simple as it is complex, the concept is to present well written and meaningful text, to build an impression for the search engines.
It is a process that can not be overt or crass, the concept of stuffing keywords into pre-written content or the quick copy paste and change methodology is gone. Search engines weight content two fold; authority and quality. Authority refers to your domain and how well it is represented throughout the Internet.
This requires a mix of referral, unique content and of course traffic. If all three are in place a well optimised site will rise through all the search engines rankings and remain there for as long as the content is fresh and relevant.
Having a well built site is only part of the puzzle, you need to monitor signals offsite and ensure any offsite signals pinpoint to you are good ones. Monitoring is key I track the following for all my SEO projects;