My CV
2003-2007
The College Years – IADT Dublin, Ireland
From 2003-2007 I attended the Dun Laoghaire Institute of Art, Design and Technology.
IADT was one of the first colleges in Europe to teach multi-media and web development, together with its longstanding artistic and film background.
I finished with a BSc in Computing in Multi-Media Programming, my final year thesis being related to AI and Social Media.
2007-2008
The Start of The Start-ups in Ireland – vStream Ireland
I was hired by vStream fresh out of college. vStream was a small start up that has since gone on to grow considerably.
A small, four-person operation, I was an HTML / PHP / Flash developer focused on and around interactive video. I got to build some unique Flash video websites and work with great brands like Kopparberg, Jameson and the Irish Referendum Commission. It was also where I started working with WordPress and where I took my first steps toward becoming an SEO specialist.
2009-2010
Digital vs Traditional was still a concept – Rothco Ireland
Rothco was my first agency and a really nice place to start out for anyone, I was lucky I started there with some folks I knew from college and my previous work. Named for famous artists Mark Rothko it is an award winning independently owned and operated agency based in Dublin.
I was hired as part of the first fledgling digital department. I and 7 others were one of the first of these types of teams to hit the agency scene in Ireland. I worked on a variety of local and international clients, from pitches to full accounts. I was also part of thirteen a small web development team setup within the company.
2010-2011
You never forget the crazy ones – Ground 4D
By crazy here I mean good! Ground 4D were one of the most productive and fun places I have ever seen. They had recently been acquired by Havas 4D so the hence the shiny 4D suffix. The G4D folks specialized in weird and really genius on street promotions. They worked with literally every big brand in Ireland as well as some big agencies.
When I worked there I was brought in to oversee all Digital, a solo position which relied on outsource management. I worked on some great campaigns for Danone, Coors, GSK, Nestle & O2.
2011
Cawley NeaTBWA – My Last Irish Agency…
I worked as an Interactive Developer/Technical Manager at Cawley Nea\TBWA. The role was focused around project management for a variety of Irish clients, including the Irish Blood Transfusion Service, Calor Gas, Audi, ESB Electric Ireland, Rabo Direct and the National Lottery. My time at Cawley Nea involved a huge amount of work being created and trafficked through a small yet highly agile team. I got a chance to work on hundreds of small and large projects.
2011-2012
Microsoft Ireland – International SEO
Microsoft was my introduction to corporate America and work in a big company. As part of the Office and Microsoft Store International Publishing Group, I curated content for all non-U.S. international markets. This role involved front end SEO and SEM with an emphasis on content delivery from Bing and internal office.com related searches.
2012-2014
Oracle – UI/UX Research and Development
In my time with Oracle I was a Product Manager working within Advanced Customer Support Services department. Oracle ACS is a global organization within Customer Support Services, providing tailored mission-critical support services to customers with complex IT requirements.
I was responsible for UI/UX, web frameworks as well as design and other web based implementations including r&d of bespoke portals and online services.
Part of my work contributed to 2 patents and I was awarded for my contributions to the overall project. I worked with teams, in China, Ireland, India and the UK.
2014-2016
Mediative (YPG Canada) – North of the wall…
At Mediative I was senior SEO strategist, working on a range of global campaigns across Canada and the U.S. Based in Toronto, I was responsible for international SEO, PPC, SEM and local SEO strategies.
I loved my time in Canada and the work I did for Mediative was excellent, with client accounts growing on average 25% in revenue. I delivered some excellent conversion results for Zipcar, Shortel, Viewpoint and was also involved with a lot of successful pitches and the new brand and web development.
2016-Present
Freelance – Madrid, Spain
After Canada I did a little traveling and I am now based full time in Madrid, Spain. I am focused now on my own clients, which are an eclectic bunch of businesses and bloggers from Ireland, England, France, Canada and the US.
