WordPress SEO – Search Engine Optimisation

WordPress SEO or Search Engine Optimisation is a linguistic science with a little dash of creative copy writing, it is a method of preparing a site to be indexed and found by search engines. Organic Search Engine optimisation is the side of online promotion that is both iterative and long lasting, linking content to search phrases and attempting to manipulate search rankings to boost online reach.

It is a rigged game with the Search Engines, constantly changing the algorithms or rules for how content is index and more importantly ranked. 2009 to 2011 have seen some of the most drastic behind the scenes changes with Google, causing a huge change in the type and the way in which content is searched for and found.

Local optimization and device specific search results have prompted a wider spread for marketeers and online retailers. The web is expanding at an exponential rate and search engines are changing, text is no longer king and many other types of media are becoming more relevant for search dominance.

The types of media that can currently be optimised for are as follows;

  • Text
  • Video
  • Images
  • PDF
  • Social Media Profiles
  • Flash*

*Flash is a highly search negative platform and is also 100% unusable on mobile devices, optimisation techniques exist for flash but they are far less effective than standard practice

Onsite Search Engine Optimisation

Onsite Search Engine Optimisation is as simple as it is complex, the concept is to present well written and meaningful text, to build an impression for the search engines. It is a process that can not be overt or crass, the concept of stuffing keywords into pre-written content or the quick copy paste and change methodology is gone. Search engines weight content two fold; authority and quality. Authority refers to your domain and how well it is represented throughout the Internet. This requires a mix of referral, unique content and of course traffic. If all three are in place a well optimised site will rise through all the search engines rankings and remain there for as long as the content is fresh and relevant.

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