A new WordPress site just launched for Dublin based company Athena Securities. Athena specialise in Fund Restructuring, Asset Securitisation and Corporate Finance, now that’s a mouthful. The new WordPress site is mainly brochure for now. I will be adding client login areas and a variety of compliance and legal forms and pop-ups. SEO will focus on the brand name, which should be more or less instant and future work will revolve around the main services. Initial optimisation has just started so a few hours for the re-index and I will begin to analyse traffic and see what is converting for ASG.